5k world champion. European 10k record holder. Lucozade ambassador. Mo Farah reveals what it takes to be the best.
An extended digital film we directed to run alongside Ben Newmans Lucozade Sport TVC campaign. We created these edits using a mix of main-unit and our digital-unit footage, intertwined with in-depth interviews with the athletes on being the best.
Client: Lucozade Sport
Production Company: Pulse
Post Production: Grey Works